The Strong and Bricks & Minifigs Celebrate 20th Anniversary of LEGO Joining the Toy Hall of Fame

The Strong News Release
One Manhattan Square Rochester, NY 14607 585-263-2700

November 27, 2018

For Immediate Release

Shane Rhinewald, 585-410-6365,

Noelle McElrath-Hart, 585-410-6325,

The Strong Museum and Bricks & Minifigs Franchise
Partner to Celebrate the 20th Anniversary
of LEGO Being Inducted into the National Toy Hall of Fame

ROCHESTER, NY—In partnership with The Strong museum, Bricks & Minifigs stores across the United States and Canada will honor the 20th anniversary of LEGO® being inducted into The Strong’s National Toy Hall of Fame. More than 40 stores, which specialize in aftermarket LEGO® products, will host themed activities, such as a scavenger hunt, puzzles, and coloring sheets, throughout the day on Saturday, December 1. Customers will also receive a co-branded minifig and be entered to win a prize package that includes tickets to The Strong museum and a National Toy Hall of Fame T-shirt.

“LEGO® was inducted into the first class of the National Toy Hall of Fame, cementing its status as one of the most iconic toys of all time,” says Christopher Bensch, vice president for collections at The Strong. “It remains immensely popular, which is a testament to its unique design and endless opportunity for creativity, and we’re pleased to partner with the Bricks & Minifigs franchise to mark this momentous occasion.”

LEGO®, founded in Denmark in 1934, began manufacturing its iconic interlocking bricks in 1958. They later added minifigures and larger bricks (Duplos) to their lineup. More than 600 billion LEGO® parts have been produced since their inception, and LEGO® was inducted into the first class of the National Toy Hall of Fame in 1998, joining other giants of the toy world, such as Barbie, Crayola Crayons, and Play-Doh.

“Bricks & Minifigs was founded on the vision of helping LEGO® fans—young and old—to rebuild, reuse, and reimagine their LEGO® collections. We’re honored to partner with the National Toy Hall of Fame to celebrate this 20th anniversary of the induction of LEGO® into their inaugural class,” says Scott Zachary, franchise owner and corporate spokesman in Grapevine, Texas. “The passage of time since 1998 has certainly validated their wise selection and we look forward to facilitating LEGO® enjoyment over the next 20 years as well.”

Bricks & Minifigs, which specializes in aftermarket LEGO® toys, was founded in 2010 and has grown to a network of over 40 stores throughout the U.S. and Canada. The Bricks & Minifigs franchise is uniquely focused on providing a safe, fun, and convenient destination for LEGO® lovers to buy, sell, and trade LEGO® and LEGO®-related products. It offers the widest assortment of retired sets, bulk pieces and minifigures anywhere in the country.

For more information about the celebratory event on December 1, visit and contact your local store for a detailed schedule of activities. Activities are not endorsed or sponsored by LEGO.

About Bricks & Minifigs

Bricks & Minifigs®, headquartered in Salt Lake City, Utah, is your one-stop aftermarket LEGO shop. It’s the largest toy store of our kind, specializing in only new and used LEGO® items. They buy and trade all LEGO® products, from bulk tubs to storage unit-sized collections. Enjoy a selection of individual minifigs, bulk bricks, components and accessories.

About The Strong

The Strong is a highly interactive, collections-based museum devoted to the history and exploration of play. It is one of the largest history museums in the United States and one of the leading museums serving families. The Strong houses the world’s largest and most comprehensive collection of historical materials related to play and is home to the International Center for the History of Electronic Games, the National Toy Hall of Fame, the World Video Game Hall of Fame, the Brian Sutton-Smith Library and Archives of Play, the Woodbury School, and the American Journal of Play. Together, these enable a multifaceted array of research, exhibition, and other interpretive and educational activities that serve a diverse audience of adults, families, children, students, teachers, scholars, collectors, and others around the globe.